Visit the links below to see additional Associations who are sharing their message to their stakeholders via video.
1. The Optometrists Association Australia launched into 2008 with a YouTube video campaign. The Association has been running a "Don't Fry Your Eyes" national television campaign in January as a central part of the association's public relations strategy:
2. The Washington Trails Associations produced a video on YouTube to convey information about their volunteer youth programs and service projects. A video is a perfect way to tap into this demographic:
http://www.wta.org/trail-news/signpost/wta-on-youtube
3. The Professional Awning Manufacturers Association (PAMA) considers their YouTube video "a milestone." The following language was taken from their Web site home page:
"The video features an interview with John Carmody, Directory of the Center for Sustainable Building Research at the University of Minnesota, discussing the Awning Energy Study, Awnings in Residential Buildings: The Impact on Energy Use and Peak Demand.
It also features PAMA Member and Awnings Today participant Gary Buermann of G & J Awning discussing the benefits of using awnings on the home, and some of the attractive features of modern awnings including a wide selection of fabrics and remote controls.
One of the key strategies for Year Two of the Awnings Today campaign was to take advantage of Internet tools to promote awnings and awning benefits. The posting on You Tube is evidence that we are doing just that, and that our campaign is successful in reaching millions of viewers nationwide. The posting on You Tube is a milestone for IFAI/PAMA."
Posted by:
Joann V. Ciatto, MPS
Director of Operations and Development
ASHRM: American Society for Healthcare Risk Management
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