The Associations Trend magazine published a great article in March 2007 about the advantages of on-line video technology and the rise of on-line social networking.
Some very helpful tips that the article shared for using video as a marketing tool were:
- Focus on the audience
- Capitalize on existing assets
- Keep it simple
- Don't try to create a blockbuster
The article also highlights several associations, including the ALS Association and PETA, that have used videos to further illustrate the mission of their organizations. Links to these videos are also included in the article.
Visit this link to read more: http://www.schipul.com/en/art/?424
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