Quick tips for promoting your meeting

Looking for some simple, low cost steps to promote your meeting in a tough economy ─ consider the following:

1.    Develop a dedicated meeting section on your Web site and include a prominent link to that section on the home page.

2.    Add a conference promotional message to the outgoing e-mail signature line for all of employees.

3.    Offer free advance webinars on topics that will be featured at the conference to “tease” the conference. 

4.    Build interactive meeting discussion groups into your online social network to include one for each topic track or special session on the conference agenda and have speakers begin discussions well in advance of the meeting.

5.    Market your meeting aggressively with regular targeted messages to your key attendee segments. In your marketing messages and materials tell them they will be exposed to career-saving tools that can only be obtained by attending your convention or exhibition.  Answer potential attendees’ two most important questions: What's in it for me? Why should I come to your event? 

6.    Offer attendees copies of new industry research reports or whitepapers that are available exclusively at your meeting.

7.    Keep members and exhibitors up-to-date on the latest meeting planning developments, alerting them to major speakers, special events or new educational sessions through an ongoing series of e-mail blasts.

8.    Invite new members and first-time meeting attendees to a special onsite networking reception.

Comments

[Dave Lutz]

Great tips above! When I see the word "promote", I think advertise or broad based marketing...shooting with a shotgun. This article is written with great advice on how to target market. I'd recommend changing the title to better reflect the excellent content.

Here's a link to an article with some examples of associations that are executing good marketing tactics to help justify attendance. http://tinyurl.com/qrem2y

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I got this great opportunity to record with a producer in Nashville back in December but didn't have any money or any resources. So I sent out a mass emailing to ALL my friends & family with a paypal link and asked for donations to help send me to Nashville. I got half of what I needed in one day.